Digital Transformation Programs demand data prioritization

CIO Review Europe | Monday, February 28, 2022

The DX market is predicted to increase at a compound annual growth rate (CAGR) of 19.1 percent from 521.5 billion dollars in 2021 to 1247.5 billion dollars in 2026

FREMONT, CA: Businesses are increasingly embarking on digital transformation (DX) programmes as they recognize the strategic value of digital capabilities in improving corporate performance. According to Markets & Markets, the DX market is predicted to increase at a compound annual growth rate (CAGR) of 19.1 percent from 521.5 billion dollars in 2021 to 1247.5 billion dollars in 2026. DX is defined as the use of digital capabilities to provide value to the firm's customers through the use of technology, data, process and organizational change.

When it comes to extracting value from data, DX initiatives frequently include master data management (MDM), as master data management is the cornerstone for high-quality data. Master data, according to Gartner, is a consistent and uniform collection of identifiers that describe the enterprise's key entities. Customers, employees, assets, GL accounts, suppliers, products, projects, and others are examples of master data items. Master data is sometimes referred to as the golden record since it provides a single, authoritative source of company data for improved operations, compliance, and analytics when properly managed.


However, implementing DX initiatives properly is difficult, and many such transformation programmes have failed. DX programmes, according to McKinsey, are significantly more challenging than typical change management programmes. Given the complexity, danger, and size of managing master data pieces, prioritizing master data elements is a challenge in most DX operations.  While each organization is unique due to market characteristics, competitive landscape, internal issues, and other factors, there are several MDM best practices that businesses can follow.

Every company in every business focuses on three main goals: increasing income, controlling spending, and reducing risks. The tactics and target areas, on the other hand, vary based on the industry sector and the current circumstances. MDM can begin with master data items such as customers, projects, and goods if the company strategy is focused on front-end operations such as client relationships, revenue management, and so on -as in the retail, telecom, and CPG sectors. If the business strategy is focused on back-end processes like operations, laws, and so on -as in the oil/gas, mining, and pharmaceutical industries, the focus can be on vendors, goods, and asset master data elements. While front-end processes focus on increasing revenue and free cash flow, back-end processes are often concerned with reducing risk and increasing efficiency. However, a company needs both front-end and back-end to process successfully.

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