Present and Future of VR in Business

CIO Review Europe | Friday, February 26, 2021

VR has come a long way, and its increased ease of usability and cross-platform potentials helps businesses leverage this technology to create an intuitive experience.

FREMONT, CA: The Augmented Reality app powered GPS data to superimpose the pocket monsters on the user’s surroundings in real-time, thereby transforming smartphones into real-life detectors. The app has been downloaded a billion times, three years after it is launched. Suppose people could capture the monsters through a wearable device over their eyes while sitting in the comfort of the living room instead of seeing them through the smartphone at an arm’s length while outdoors.  VR is a cutting-edge technology that has gained marketing popularity in recent times. It offers a unique experience for customers who need to experience a product in real-time. Here is how businesses can make the most of this technology.

The healthcare sector has recently seen widespread applications for VR and AR technologies. VR is used in therapy for treating patients with phobias and anxiety. Therapists get a better understanding of how patients react to scenarios in a simulated but safe environment by evaluating physiological reactions like perspiration and heart rate, coupled with biosensors. VR is also leveraged in treating autism to help patients develop communication and social skills and find those with visual or cognitive impairments by tracking eye movement.

One other useful ways to convince a customer to purchase a product is to enable them to use it in real-time to experience using it. From manufacturing and packaging to interior design, firms can leverage VR to offer consumers a demo of the product to find better what goes into making it. It sets up a virtual reality experience for customers who need to see how their homes would look after revamping their decor and furniture. Using their visualization tool, customers can choose home decor items, countertops, appliances, cabinetry, and room layouts to see the outcome. Gamification is the process of adding game-like features to a task to encourage participation and accelerate engagement. Because customers today are engaging with AR and VR elements on several devices, Gamification provides businesses with tremendous ability.

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