4 | | JANUARY - FEBRUARY 2025IN MY OPINIONFROM AI TO IRLMartin Lampman CCMP, Director, Customer Support Operations & Social Purpose & Player Experience,BCLC08Roger Graell,Chief Digital & International Franchise Officer,Bata GroupCUSTOMER EXPERIENCE IN THE FOOTWEAR INDUSTRY30LAST WORDContentsGoodaysNavigating CX to Drive Loyalty and GrowthAI CUSTOMER EXPERIENCE MANAGEMENT PLATFORMOF THE YEARIN EUROPE2025Thibaut Carlier,Co-Founder 12
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