Accenture
Driving End-to-End Customer Experience

Digital innovation continues to disrupt the market. In this dynamic climate where consumers control their purchasing journey, global brands must reimagine their customers' end-to-end experiences to build loyalty and accelerate business growth. This trend has been further accelerated by the COVID-19 pandemic. Right now, an experience renaissance is afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers' new, often unmet, and frequently changing needs and enable them to achieve their desired outcomes. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, the firm offers strategy and consulting, interactive, technology, and operations services — all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. It has 514,000 people delivering on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Further, it embraces the power of change to create value and shared success for its clients, people, shareholders, partners, and communities.

For over a decade, Accenture has delivered award-winning customer experiences powered by Adobe. Recognized as Adobe's most decorated partner, with specializations in Adobe Analytics, Adobe Experience Manager, Adobe Campaign, and Marketo Engage, Accenture works with Adobe to design, build, and run transformative customer experiences that exceed our clients' objectives. As more organizations continue to adopt Adobe Experience Cloud and Adobe Experience Platform to transform their digital experiences, Accenture is consistently recognized by Adobe for helping clients maximize the impact and value of its applications.

The firm was previously honored with this award for EMEA in 2019 globally and in EMEA in 2018. In addition to this recognition from Adobe, Accenture Interactive was also recently named a leader in Forrester's inaugural report on Adobe implementation service providers, earning top scores in 'Strategy' and 'Current Offering.' The Adobe Experience Cloud, a connected suite of best-in-class, cross-channel, digital marketing solutions, powers the experience and puts brands in control. Together, the firm works with brands to create lasting customer relationships and real business growth through a unique combination of services and solutions that empower the entire marketing journey. Adobe is reimagining Customer Experience Management (CMX) with Adobe Experience Cloud, the industry's only end-to-end solution for experience creation, marketing, advertising, analytics, and commerce. The Adobe Experience Cloud helps brands deliver consistent, continuous, and compelling B2C, B2B, and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company's AI and machine learning technology. Industry analysts have named Adobe a leader in over 35 major reports focused on experience—more than any other technology company.

In a case study, West Midlands Police (WMP), the second largest force in England outside of London, recognized the need for data-driven insights and analytics to improve every aspect of policing—from making internal operations more efficient aiding in criminal investigations and patrols. To build its new data intelligence capabilities, WMP wanted to team with an established and trusted partner that could bring together the range of technology, analytics, and insight skills, combined with understanding WMP's challenges and priorities. Accenture addressed the need and made the team, including WMP officers and staff from across the organization and technology, and its in-house analytics and data science experts. The team was able to identify how data and analytics could help achieve specific objectives. With Accenture's help, WMP became one of the first UK police forces to enable data-driven policing. Today, a modern, scalable solution utilizing AWS enables 7,000 officers, staff, and intelligence analysts to find the information they need and meaningful insights in a matter of minutes.

Marching ahead, Accenture aims to amass a more extensive customer base across the world and expand its area of operations globally