BitBang
Addressing Data Analytics and Customer Intelligence

Advances in technology have given businesses access to more data than ever. But as this data is siloed across different departments, systems, and regions, businesses are struggling to leverage it fully. What makes this predicament snowball into a bigger headache is the technology choices organizations make to achieve their data analyzing objectives. That’s where BitBang can help. The company supports clients in leveraging and enriching data so that they can confidently make data-driven decisions to foster positive change. “Our mission is empowering business transformation and data-driven decision making through data strategy, data execution, and insights delivery practices at scale,” says Giovanni Lorenzoni, CEO, BitBang. To this end, the company uses Empowerment as a key concept as they believe success in data and analytics can be achieved only with the responsibility and the engagement of the client organization.

BitBang assists clients in developing the right approach and adapts the right technologies to create highly-targeted customer success strategies for business success. The key objective of the company’s strategic consultancy is to bring innovation to organizations in the field of data management and analysis. The insights, services, and best practices that BitBang offers are developed by multidisciplinary teams that combine the most advanced skills in data engineering, big data, data science, digital analytics, data-driven marketing and optimization, augmented business intelligence, and data visualization.

“There’s no silver-bullet technology that enables firms to fully understand and best engage with customers. Rather, customer obsession requires a large, complex technology stack that includes a variety of data and delivery platforms as well as analytics tools. Equipping organizations with the solutions and strategies to derive and interlink insights back to business objectives, BitBang brings value to data in the most innovative and smart way,” says Mr. Lorenzoni. The company believes that it’s critical that clients move beyond data or insight and focus on action and learning. Using BitBang’s approach, firms constantly refine internal operational processes and perfect customer engagement. Further, the company’s data management consulting services support businesses with data measurement strategies to increase opportunities and win on Customer Experience through data-driven marketing efforts.

Through data collection, integration and visualization, data sense-making, insights delivery, and actionability, BitBang enables organizations to leverage data effectively to achieve holistic knowledge of the customer and brand performance. “We’re helping clients to leverage data to its maximum potential with just a simple click. This ultimately leads to better quality leads, happier customers, and growing revenue streams,” mentions Mr. Lorenzoni. BitBang provides services and best practices in analytics, data and information management, modern and augmented business intelligence, measurement consulting, optimization, data insights services, advanced analytics, machine learning, and cloud engineering.

In an instance, BitBang helped a global fashion giant, which had been operating for over a century to develop a Unique Customer View, which integrated all their data sources to create an analytics tool—a real-time, in-depth decision-making powerhouse. They hadn’t managed to do so previously because varied parts of the business were using different tools to collect and process customer data. This made it difficult to take a data-first approach to decision-making as the data was siloed, and the process of data accumulation was slow. This was adversely impacting their marketing abilities. BitBang’s services have enabled this fashion retailer to transform how they use data to make business decisions. Subsequently, they predicted customer behavior with more accuracy and target customers with specific marketing campaigns based on these predictions. This has resulted in increased customer satisfaction, retention, and a more dedicated brand following.

Over the years, BitBang has assisted many such prestigious clients in attaining the desired level of outcomes. “Our well-known expertise and practice in successful projects are definitely the thing that shines the most! We have a team of people with different competences, skills in a vendor agnostic manner (continuously keeping updated with new developments and updating even their certifications),” informs Mr.Lorenzoni.