Bynder
Streamlining Digital Asset Management

Five Guys, a Virginia-based fast food franchise restaurant, was every customer’s delight mainly for their hand-formed burgers and fresh-cut fries cooked in pure peanut oil. Already making its mark in the US market, the restaurant decided to branch out and thereby began offering franchise opportunities. It was around this time that they saw the imperative need for one cloud-based system that would consolidate their assets, organize them in an easily searchable way, and give easy access to the asset library to employees across the globe. The international expansion plan prompted Five Guys to find better ways to maintain their digital assets and store the same in a centralized database. Their search led them to Bynder, a digital asset management platform that enabled their teams to collaborate in the cloud, get content to market faster, and maximize the impact of marketing assets. Implementing Bynder’s solutions, Five Guys easily ramped up to about 100 users and over 14,000 assets, and was also able to maintain brand consistency across all geographic locations.

At its core, Bynder provides tailored solutions to fit the needs of each and every brand. The company leverages a centralized platform to manage and distribute digital content seamlessly.

Its Digital Asset Management (DAM) product creates a single source of truth for all the digital assets, and ensures maximum value. In essence, Bynder’s DAM streamlines the heart of the digital marketing ecosystem. It acts as the one-stop-shop for digital assets needs and helps in easy organization of files and folders. With an embedded intuitive filter structure that is tailored to extract clients’ business’ needs, DAM makes finding relevant records instantaneous.

Besides, Bynder provides a searchable database and safeguard’s brand reputation by monitoring control access and usage permissions to let only authorized users obtain confidential data. This eliminates the risk of unapproved content being published and ensures privacy. With DAM, customers can securely share content direct from their system—both internally and externally and subsequently control asset usage after it’s shared with the ability to set expiration dates and track sharing history.

Dynamic Asset Transformation (DAT), the company’s latest introduction removes time consuming tasks and optimizes automated asset management capabilities of companies. By seamlessly integrating DAT into the DAM content engine, customers can now fully automate the resizing process from one single asset, without the need for any time-consuming manual alterations. This also it simplifies the work of web developers and content managers and speeds up time to market. Precisely, Bynders fosters the idea of an interconnected digital ecosystem by automating the distribution of content to key customer endpoints that can be configured as per user needs.

It is thereby safe to say that at the behest of its solutions, Bynder truly shines with its user interface and usability. “Bynder’s clear vision, combined with their SaaS solution, is now leading in its segment. I'm going to devote all my energy and experience to strengthen and further expand this dominant position,” concludes Bert van der Zwan, CEO, Bynder.