Cloudinary
Media Asset Management Made Easy

We all have our preferred platforms, be it for streaming, gaming, or shopping. What decides our preferences are the “experience” that these platforms deliver. However, as appealing as thismay sound, the journey from media creation to consumption can be complex, time intensive, and costly. Media firms are often confounded by the question, how to make certain that the media experience always strike the right set of audience and generate positive results?

Cloudinary has the answer. The CA-based firm provides an enterprise-grade, media experience platform for all rich media types. Using AI, automation, and advanced image and video processing capabilities, it removes the hassle of manual digital media requirements and provides a clear path for companies to deliver amazing visuals at scale.

Built from the ground up in 2012 by three high-tech veterans and experienced developers who continued to encounter the same set of tedious media management challenges, Cloudinary provides solutions thatensures a better way to upload, manage, and deliver tens of thousands to millions of images and videos, Cloudinary closely works with the technologies that are responsible for automating the fast, visual-rich websites and apps that would otherwise be a massive headache for company leaders. The company uses artificial intelligence (AI), automation, and advanced patent-pending image and video processing capabilities to make it easier for brands to deliver fast, flawless, and enriched visual experiences to consumers at scale.

Cloudinary leverages powerful AIs and allows users to automate their media management activities like file tagging, background removal, AI-based cropping, and video previews seamlessly.

To that end, the company’s stellar multi-CDN reduces page load time considerably by automatically optimizing file formats, sizes, quality, and the likes of it. Besides, the company’s URL-based transformations eradicate network complexities and optimize built-in performance. This means that customers can now makes the site much more scalable and easily redesign them by either asset migration or changing the URL parameters.

Cloudinary supports a wide variety of media types that can be hosted, transformed and delivered – images, videos, GIF, 3D images, PDF, PSD, and many more. It understands the role played by rich media to bring in quality traffic to any website or application. To make it possible, the company leverages robust APIs, Widgets, and SDKs to create fast and personalized media experiences. It lets media professional store, transform, optimize, and deliver all their media assets — images, videos, and much more — with the easy-to-use APIs, widgets, or user interface. This enables media creative teams to edit and personalize images and videos easily by adjusting features like effects, resizing, overlays, colors, shapes, and others. Cloudinary’s powerful video editing and management capabilities allow clients to deliver cutting-edge video experiences by auto-transcoding, AI-based cropping, thumbnails, playlists, and adding relevant subtitles.

To paint a more evocative picture of how Cloudinary adds value to clients’ media propositions, let us take the example of one case study wherein the company joined hands with Apartment Therapy, a lifestyle and interior design community, and helped them bring their visual ideas to life. Using Cloudinary, the client easily improved image load speed and the workflow of the sites’ editorial teams, resulting in a significant increase in website performance. Not only that, Cloudinary also improved Apartment Therapy’s CDN capabilities with customizations and optimizations across their properties and also unlocked the potential of the editorial teams through DAM integrations.

Scripting similar success stories like the above, Cloudinary is leaving no stone unturned to bolster media experiences and strategies. The company is currently looking towards embracing new technologies to improve visual content and help companies connect better with their audiences. With a strong ecosystem of users, customers, and partners across nearly every industry, Cloudinary is well-positioned to gather different perspectives on how media is created and utilized and we will leverage this insight to expand our work and push the bounds of visual media innovation. “My optimism about what this year holds for us is rooted in gratitude for what we were able accomplish in 2020, together with our customers and partners. As I told the team in our All Hands meeting, being a bootstrapped company affords us the privilege of working not towards maximizing shareholder value, but on maximizing our customers’ value,” ItaiLahan, cofounder and CEO, Cloudinary.