Conductor
Helping Businesses Create Marketing that Matters

It's no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to a site, helps establish a leading voice in an industry, and gives audiences useful, actionable content that they need to solve their problems. According to HubSpot, content marketers who prioritize blogging efforts are 13X more likely to see positive ROI than those who don't. Content marketing doesn't just open up a conversation with your audience. It also keeps that conversation fresh, helpful and engaging over time. Great content marketing is not fleeting and transactional but instead leads to engagement and relationship-building. Most of all, it keeps the conversation wanted. Content marketing doesn't interrupt the user from their activity— it's a welcome extension of it. To that end, companies are searching for an effective content marketing platform.

Enter Conductor. A technology company, Conductor works with a passion for enabling its clients to help their customers. Marketers use the software and services to create and optimize valuable content to get found, answer questions, and solve real people's problems. Conductor is transforming marketing into a force for improving people's lives. For the firm, success is improving the lives of all the people in its orbit —clients, the clients' customers, the employee-owners, and communities.

According to Conductor, putting customers first is a better way to do marketing. When clients create valuable, relevant content, they win new customers and help people. The firm is leading a movement to humanize marketing.

Conductor is more than a platform – it's a partner committed to clients' digital marketing success. Get expert support, strategic guidance, and help with execution from the dedicated Customer Success team. The firm provides best-in-class search and content marketing technology combined with expert strategy services. The Conductor, a customer intelligence platform, provides deep insight into search intent, empowering clients to take actions that impact digital channelsIncrease visibility, drive revenue and share their success with its SEO technology, Conductor Searchlight. The Conductor Searchlight is an SEO technology engineered to help clients uncover new customer insights, create powerful marketing content, and track SEO performance. The technology allows clients to transform opportunity into action and deliver content the customers are looking for with powerful tools and workflows by leveraging Conductor's SEO and content marketing technology. A case in point, in an organization as large as Samsung, fragmentation is inevitable. Rather than creating pitch decks about the value of SEO, providing best practices and hoping different divisions implement them, the company wanted to ensure they could effectively convey the impact and importance of these best practices. Furthermore, there was a clear deficiency in infrastructure and the search results experience and analytics that for the Samsung Customer Care team's core product, the site, to improve, they needed to bring dedicated SEO skills and resources in-house. Samsung approached Conductor to provide a technology solution that could easily be accessed and used by internal team members to transform SEO from a project to an ongoing program. The Conductor obliged and helped the Samsung Customer Care Department integrate SEO into its end-to-end content and experience strategy and empowered team members to be more proactive with optimizing performance. With Conductor, the team can better understand customer search behaviors and underlying market demand to prioritize customer care content topics and create and promote resources effectively.

Marching ahead, Conductor is investing in a complete transformation of our platform centered on the future of organic marketing. The firm is reimagining the look and feel of the platform, incorporating AI intelligence, and building more robust connections to bring clients' team together for the ultimate enterprise experience. Now customers can accomplish more with a modern, customizable platform experience designed for the organic marketing team of the future.