Deity
Paving the Future of eCommerce

With the rise of digitalization, there has been a sea change in the way online retailers do business. Although digitalization has made shopping easier for customers, it has also bestowed upon eCommerce organizations newer challenges, such as website optimization and service across several digital touchpoints among others. In the competitive arena of e-commerce, firms are constantly seeking to increase their growth opportunities, improve their client experience, reduce cost and enhance operational efficiency. In the course of expansion, fast-growing businesses repeatedly run into problems with their tech stack, not being able to keep up with their growth anymore. The foundation of modern commerce is laid upon the fact that businesses should always be in control over their eCommerce stack and well-known modern MACH (Microservices based, API-First, Cloud-native SaaS & Headless) principles play a huge role in this. However, Headless forms only a minuscule part of MACH and not enough for businesses to meet their requirements. Therefore, in the modern world of eCommerce, Composable Commerce is the key to the future as it encompasses everything together.

Composable Commerce leverages modern software technologies by which eCommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. In this regard, DEITY, a startup based in the Netherlands, is focused on empowering eCommerce businesses and also enhancing developer experience with the latest composable commerce to ensure all-around excellence. Ecommerce is the backbone of online businesses and DEITY‘s modular, composable commerce products level up the client’s existing eCommerce infrastructure.

From seamless integration of payment service providers to the addition of a content management system of client’s own choice, DIETY delivers it all without changing the whole ecosystem. Using API-first SOA architecture, DEITY facilitates businesses to combine the reliability, scalability, and flexibility of true composable commerce with the great performance and sales-conversions of PWA (Progressive Web Application). By connecting to DEITY’s API-based platform, the organizations can upgrade their tech stack and development cycle to bolster success. The company’s, easy to use, the platform allows clients to swap services and release features at an unprecedented speed.

However, the most striking feature of DEITY is that, rather than simply linking APIs, it allows organizations to coordinate all commerce services and data streams, giving them complete control over their services. DEITY Middleware is built on the most sophisticated technologies including NodeJS, GraphQL, and 100% TypeScrip, provides several developer-oriented capabilities for organizations to use to help them empower their services. Precisely, DEITY Middleware not only serves as an integration layer between storefronts and backend services, but also as a decoupler, synchronizer, and optimizer between them, resulting in true flexibility, performance, and scalability. Deity Middleware guarantees that data is processed and delivered to the correct destination in microseconds, ensuring that client’s service is not disrupted or be inconsistent at any point.

It is critical for an eCommerce platform to avoid inconsistencies due to traffic spikes and have a consistent online presence without any interruptions. Therefore, DEITY PWA Storefront, a fully packed hosted Frontend platform, utilizes Progressive Web App technology to withstand any traffic peak in eCommerce businesses. Being platform agnostic, DEITY PWA Storefront can integrate with any platform or data source by API and GraphQL thereby imparting flexibility and reliability to the businesses.

Apart from flexibility and reliability, DEITY also renders visibility and develops a higher level of customer engagement. With their marketing automation system, Pushpro, the client can send tailored and fully automatic push notifications based on events, behavior, and specific audiences. This will help in increasing sales and conversions for the business. Therefore, DEITY with their Headless commerce 2.0 can be a real game-changer for online businesses aiming to create best-in-class user experiences, without limitations and re-platforming.