Demodern
The Architects of Engaged Digital Reality

Even though industry thought leaders are yet to unanimously coin the term, they all agree that the ongoing digital revolution and the rapid virtualisation are now opening doors to a Metaverse (or mirror universe), a shared virtual space created by the convergence of augmented and virtual reality, and the internet. According to the think tanks, as new connectivity like 5G and IoT, along with cutting-edge devices and technologies, keep getting stronger and more ubiquitous, we will soon be able to experience the virtual world without even having to access a conventional computer or smartphone.

The impending Metaverse, interestingly, holds huge potential to become the next great labour platform, giving individuals diversity of opportunity through access to a high-value virtual economy. But the question is, how can one prepare for the arrival of this hypervirtualised tomorrow? Enter Demodern.

As a creative technology company, Demodern is helping businesses craft superior digital experiences for a wide range of target audiences, essentially making more prominent progress towards combining the spatial experience with virtual and augmented experiences that can ultimately serve as the basis for Metaverse. Demodern’s core competencies lie in web and mobile applications, including game mechanics for learning and training, digital installations for retail and corporate trade shows, and mixed reality environments for brand marketing and promotion. Presently, Demodern is working with many leading organisations to design strategic digital experiences for a multitude of business cases in the areas of customer engagement, employee training, social media marketing, and delivering those via innovative digital communication tools. Down the road, the company intends to create new interfaces, upgraded ways to navigate and create content, and even new architectures for our digital selves to strengthen the digital world around us.

Unleashing the future of Gamification

In addition to creating an outstanding digital experience across multiple channels, Demodern specialises in 2D and 3D game development.

Alexander El-Meligi—founder, managing director, and creative director of Demodern—shares that there has been an explosion in gamified content over the last few years. From training employees to engaging customers, these gamified contents are proving to be a game-changer for almost every business. For instance, corporate entities like LG are now using gamification in combination with mixed reality to virtualise their events. Invitees can select a virtual avatar and move to different parts of a virtual event place, all the while being guided by visual design language. Other than such large-scale applications, many businesses are also employing gamified content to engage their target audience for purposes ranging from simple data collection to even employee training. “But capturing and retaining players’ attention in today’s overly competitive sectors can be quite challenging, and that is where storytelling plays a crucial role in gamified content,” states El-Meligi. “Right storytelling can help in kindling the desired emotional peak in the players’ mind and create an overall sense of positivity,” El-Meligi adds further. To this extent, Demodern’s game development strategies combine unique storytelling, novel character designing, and superior graphic detailing to help businesses create the most unique experiences for specific target audiences, be it their consumers or internal teams. “We use a wide range of the latest technologies to create gamified experiences that communicate a clear message, put a smile on your audience’s face, and keep them engaged,” underscores El- Meligi.

Offering a peek into what goes behind the game development process at Demodern, El-Meligi shares an instance when his company partnered with famous streetwear retailer SNIPES to help them move to the next stage of e-commerce marketing. The goal of the collaboration was to improve the brand awareness of SNIPES among a young, stylish target group by promoting the new Converse Pro-Leather shoes and creating a gamified path to the SNIPES store. Working alongside the client, Demodern designed a mini ‘endless running’ game (think of Temple Run or Subway Surfers) that takes players through a world of street basketball, challenging them to overcome various obstacles along the way while keeping the Pro-Leather shoes clean. “By capturing the cultural and sporting significance of the Converse Pro-Leather shoes within its on-brand game environment, SNIPES was able to successfully increase its footwear brand’s awareness among the target audience,” narrates El-Meligi.

Moving ahead with many such success stories under its hood, Demodern is poised to revolutionise the digital space even further in the coming months. El-Meligi explains that during the recent COVID-19 pandemic, businesses have come to rely more on virtual media to connect with their employees and consumers. “This is creating an opportune time for Demodern to take to the helm of the ongoing transition. We are looking at many promising corporate partnerships lined up in Demodern’s pipeline for the next few months,” notes El-Meligi. “All in all, we are looking at the tech-driven future ahead of us. People are now more informed about the benefits of the digital realm and as they look to leverage it for brand promotion, marketing, training, and various other use case scenarios, and thus Demodern will always be their partner to help them make it a success,” concludes El- Meligi.