EET International
AV Integrators that Tackle Technological Change

Every industry has its own challenges to face and problems to solve, and the Audio Visual industry is no different. Though the AV field is experiencing an extended run of growth, the competition is as fierce as it's ever been, so the most successful integrators are those that are most adaptable. This is particularly true when considering the changing demographics of the AV customer market. Since IT equipments are at the heart of AV projects, managing it efficiently is critical to the Audio Visual industry's success.

As an audiovisual design firm, EET Group has a team delivering AV solutions that take the complications out of technologies, figure systems that are easy to custom and enables business at hand without being diverted by the technical challenges. A value-adding niche IT distributor, EET Group provides suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools.

Further, the company offers long-term and sustainable value for both resellers and suppliers. With over three decades of experience, EET can provide profound specialist knowledge and the support needed to supply its clients with the right solution. As one of the largest spare parts distributors in Europe, EET offers a wide range of accessories for servers, computers, laptops and printers along with a broad spectrum of services, including sales support, marketing, IT, finance and digital tools.

Storage represents a large part of the EET business, ranging from NAS solutions to surveillance storage and parts to storage systems. Adding brands and solutions to the company's portfolio further enhances the one-stop-shop concept and completes the purchase experience. Offering some of the most well-known brands within Consumer Electronics, EET provides wireless speakers, headsets, gadgets, gaming equipment, travel accessories, smartphone accessories, Smart Home products, memory, IT accessories for Home Office solutions, ergonomic products and much more.

It is essential to have a deep understanding of customer needs, that's why EET provides a range of digital services that leverage data to increase the efficiency of operations, optimise utilisation of resources and improve the performance of its customers. EET has a firm position amongst the top accounts across the European markets and a massive base of buying SMB channel customers. EET provides a comprehensive portfolio of IT products, parts, and services within its seven core business areas, including Parts and Accessories, Storage, Network, Consumer Electronics, Surveillance, Professional AV, and Point of Sale. Other than that, EET delivers exceptional customer experience by offering a solid lineup of leading Professional AV brands, combined with the strength of its extensive distribution network and client base within all sectors. Also, the company houses an expert team of ProAV specialists committed to providing the highest quality in technical advice and installation services.

In 1997 a UK based private equity fund took ownership of the company, and the individual entities were gathered under one umbrella – EET Group. Since then, EET Group's expansion and profitability have steadily increased, delivering a turnover of €442 million in 2019. Today, EET operates in twenty-four markets across Europe, carries over a thousand brands, and serves more than thirty thousand customers annually.