Inawisdom
Making AI Easy on AWS

Making AI Easy on AWS Technologies like Artificial Intelligence (AI) and Machine Learning (ML) are no more the ‘daunting’ terms they initially seemed to be. Instead, they are the much necessary tools that even a small business seeks to arm itself with. While these technologies have had a history of inconsistent adoption over the years, they are today deemed the must-have instruments for organisations operating across various sectors and industries. This current proliferation has come on the back of a surge in cloud migration to Cloud Service Providers like Amazon Web Services (AWS) making it possible to rapidly drive business outcomes with AI and ML. Having defined “cloud” as we see it today, AWS spearheaded the use of cloud among businesses in the past decade. These trends, combined with the fact that businesses held massive data volumes that they were not leveraging to their benefit, became the founding stone for Inawisdom. “Our aim was to become a leading AWS partner, offering a differentiated solution and niche expertise that really built on the power of the cloud and added a specialist skill set in data exploitation,” elaborates Robin Meehan, CTO at Inawisdom.

In just over four years, Inawisdom has come a long way in developing a strong relationship with AWS and is now one of just a few, select Premier Partners in the AI/ ML space, delivering exceptional results for AWS customers. Inawisdom’s strength is it’s highly expert AI and ML services and its breadth of expertise including data analytics, voice to text, sentiment analysis, facial recognition, anomaly detection, feature analysis, IoT and NLP. As the application and innovation of these technologies continues to expand, the company extends provision for almost every type of use casefrom marketing and sales to preventative maintenance and fraud detection. The specialist team very well understands that every client requires a customised approach to driving business outcomes using AI and ML and offers end-to-end support through their journey to drive long-term success .

Knowing the exceptional results that data exploitation can enable, Inawisdom strives to make it accessible for all. They offer an agile ‘Discovery-as-a-Service’ (DaaS) offering on AWS, which provides a rapid 4-week engagement with clients, helping them quickly identify and prioritise the best speedto- value use cases and most valuable data. This then leads to a ready-to-deploy AI model, built to have the most significant impact. They call this the ‘Discover First. Invest Later’ approach. “We want to make AI easy so as many organisations as possible have the chance to implement it” adds Meehan.

Since Inawisdom’s inception, it has been a journey of discovery for its customers and the company. And a major element of that journey has been eliminating the perceived barriers concerning the implementation of AI and ML. ‘‘By showcasing the value of data-led decisions, we help customers create the most compelling business case to accelerate adoption.”

Another significant event that has strengthened Inawisdom’s existence is the acquisition by Cognizant in 2020. “While we remain independent and stand alone, we now have access to the incredible scale and infrastructure of Cognizant to draw on; their complementary services and their regional, industry and financial strength. It’s the best of both worlds.” confirms Neil Miles, Inawisdom CEO. Given recent global uncertainty, the company operates as the ideal partner for businesses seeking to employ proven data expertise in order to combine historical and real-time data from multiple departments to get a true sense of their operations. Inawisdom has also had the opportunity to assist it's clients in COVID specific projects. One such project was to identify those customers vulnerable to debt and create personalised pathways for them. They also created a proof of concept on PPE recognition, running AI on images to determine if PPE is being worn correctly.

Over the years, Inawisdom has had the opportunity to drive digital transformation for clients using AI and ML as a core service to ensure significant outcomes. One association that best highlights how clients benefit from these services is Compass Group UK&I. Inawisdom is assisting this leading, global foodservice organisation in bringing various data sets from multiple resources into one place togive them a cross-supplier view of their business, then running analytics and ML to help them drive accurate and timely sales forecasting and stock levels while better understanding purchasing trends.

What makes Inawisdom stand out is that it not only helps its clients make the best possible use of AI and ML across multiple business areas but also ensures they have a platform that can grow as their business grows. “We don’t see AI as a 'once and done' activity. We create an infrastructure so AI can be expanded and new data and models can be easily added in the future. AWS perfectly enables that scalability alongside other partners such as Intel, to ensure customers are getting best-of-breed technology to embed and run their AI in the long term.” says Meehan. "It’s a privilege being an AWS partner – they are always pushing tech boundaries, wanting to do good things with their capabilities and are truly transforming their customers’ businesses” concludes Miles.