Mytraffic
Strengthening City Infrastructure with Better Traffic Insights

The COVID-19 pandemic had turned the footfall trends of most European town centres and high streets, including top-tier cities like London, Paris, Manchester, Cardiff, and Brussels, on its head. But its revival is even slower now that the economy has reopened, impacting retail businesses and local government agencies, alike. The looming question, therefore, is: How can local governments and retail businesses helped in the resurgence of town centres and high streets, returning them to their former glory?

French tech startup, Mytraffic has the answer. Mytraffic’s SaaS platform leverages the power of accurate and dynamic pedestrian and vehicle traffic data insights to help cities and companies understand visitors’ behaviours. Their visitor insights on high streets, shopping areas, and town centres, along with visitors’ socio-demographic indicators and purpose of visit, help local governments benchmark promising locales to attract more visitors and businesses. Mytraffic has helped multiple cities discover promising locations and reduce their business vacancy rates.

“On the one hand, we can help local governments revive town centres with increased footfall, and on the other, we can aid companies from multiple sectors expand their businesses, predict performances of investments, understand their customers’ habits, and gauge their success against their competition,” says Hakim Saadaoui, co-founder and CEO of Mytraffic. So, it’s a win-win situation for all.

Especially for the public sector departments, the insights gained from the traffic intensity can help in city planning and deciphering which locations are ideal for residency, work, shopping, and transit. It even helps city administrators predict the impact of an event like a holiday or a strike on the traffic for that day, week, or month. City event planners can, in fact, optimise their communication and marketing campaigns by visualising and measuring a particular day’s traffic’s origin and later measuring its success by thorough quantitative and qualitative footfall analysis. At the same time, the timely reports generated based on the footfall data make it easier for local governments to review the city’s infrastructure like electricity supply, transportation systems, roads and bridges, and cleaning and sanitation services.

A testament to the company’s efforts in making this happen is found in the story of a city centre business located in Thionville—a city of 41,000 in the east of France. Their challenge was to restructure the town centre and attract retailers to reduce commercial vacancy.
They used Mytraffic’s platform, not just for footfall analysis but also to reduce their vacancy rates by 26 percent. They also used the visitor analytics data to negotiate with investors who assisted them during their projects. The town centre manager shared footfall data by day and hour with them, which impacted their final decision, as Mytraffic’s data was transparent and accurate.

Owing to such competencies, Mytraffic has helped many public sector organisations all over Europe, such as Brussels, Belgium, Paris, and Strasbourg, in France, Karlsruhe, Germany, and Zaragoza, Spain, while helping top-notch retail and real estate players such as Aldi, Hugo Boss, Carrefour, Cushman & Wakefield, H&M, McDonald’s, Smyths, The Body Shop, and Sephora. As location intelligence continues to strengthen its role in driving public and private sector growth, Mytraffic, with its intuitive and easy-to-use SaaS platform, intends to be at its helm by offering accessible, reliable, and actionable insights to build more robust and data-driven city infrastructure.