3 Ways AR and VR Disrupting Marketing

CIO Review Europe | Saturday, April 03, 2021

Marketers who embrace augmented and virtual reality as an innovative tool that can interact with consumers on another level are at an enormous advantage.

FREMONT, CA: Today's markets are driven more by the demands and desires of consumers. As technology innovates, those desires transform, and a brand must keep pace with those changes. Augmented reality (AR) and Virtual Reality (VR) are emerging trends within marketing and sales strategies, enabling brands to offer their customers unique experiences with the convenience of tapping into their smart devices. AR and VR offer another tool in marketers' belts for driving sales and improving brand value through mobile devices. Here is how.

• Improving Customer Experience

Virtual engagements now provide marketers with the potential to add deeper context to the customer experience. VR offers marketers the opportunity to generate branded virtual environments and experiences that adds a brand's influence to complete digital customer experiences. The accessibility of these experiences can differ from web-based to app-based enabling customers to engage without leveraging typical VR headsets or devices. Experiences like virtual try-on or product visualization are about the customer and offer them a chance to develop their own brand story.

• Augment Assistance

Augmented reality provides the potential for businesses to add a digital component to physical locations and products. Customers can scan a product to pull up an AR experience developed either toward providing additional data about the product or some form of supplemental brand-related experience. The application of AR stretches into several industries and markets. The augmented reality app allows users to view a 3D display of the stadium. Fans can visualize the look of the field from many seats to choose the right seat for them.

• Employee Engagement

Marketing teams can leverage AR and VR in the same way. Virtual environments can interact with everyone with immersive experiences with gamification, visualization, and many more. Offering team members interactive, highly customizable content will put marketing teams into virtual environments required to enhance overall knowledge and deployment of immersive communications for the customers. Organizations are turning to AR and VR to recruit, train, and retain their teams. VR is being leveraged to test potential employees on various parts of a virtual line.

See also: Top Employee Engagement Solution Companies

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