A Guide to Gamification Elements and Methods to Encourage Engagement

CIO Review Europe | Saturday, June 11, 2022

Gamification offers specific tools to use for different human motivations. By using the right methods, companies can achieve the results without reinventing the wheel.

FREMONT, CA : Simply defined, gamification mechanics are the rules that govern how a game is likely to be gamed. Take it as a rule book found in a board game- challenges, chance, competition, cooperation, feedback, resource acquisition, rewards, transactions, turns, and win states are all a part of gamification mechanics. Gamification elements are a set of game-inspired methods that are implemented in real-life situations such as call centres, loyalty programs, and community participation. Leaderboards, levels, points, quests, and magnetic caps are some of the available features associated with life.

Gamification elements and mechanics

1. Points system: Points are a metric that can be used to track a player's success and improvement during the game. It can be used to unlock items as well. This feedback mechanism might appear unusual as it allows each player to use different points in the same strategy or scenario:

● Absolute status points, also known as experience points, are used to calculate the entire amount of advancement.

● Marginal status points are used to track progress over time, such as in competitions or challenges. When the challenge is over, these points can be reset.

● Status Points that can only go higher are known as one-way status points.

● Two-way status points: points that can be deducted if the user fails to accomplish a task, takes a negative action, or simply ignores the system for an extended period

2. Progress or feedback: Users can track their progress and receive feedback to see how close they are to achieving their objectives. To understand where they are in the game and what they may expect, all user types require some kind of gauge of progress or feedback.

3. Leaders/ Ranking: A leaderboard, simply described, is a board that shows the names, points, and positions of individuals or teams competing in a competition. Users can visualise their accomplishments and know exactly where they are concerning the competition by using leaderboards. Leaderboards can be created using either a black hat or a white hat strategy. It can either make the player satisfied or frustrated. To ensure that leaderboards are the correct tool for the job, understanding the audience is a priority. Leaderboards can be used to compare content that people interact with or popular posts based on upvotes. With leaderboards, players can be creative and it might also motivate rather than compare individuals.

4. Guilds/teams: Some gamification designers refer to it as a team, while others refer to it as a guild. Some refer to them as clans, while others refer to them as communities or even alliances. People establish teams for a variety of reasons, including comparable or complementary playing styles, shared interests, and even degrees of game engagement. It's always an excellent approach to integrate social aspects into your game, regardless of the size of your squad (like sharing or recognising).

5. Physical rewards/ prizes: The terms "physical rewards," "prizes," "tangible rewards," and "extrinsic rewards" all refer to the same idea. By definition, these are benefits received from a third party such as an employer, management, website, or app. Users, learners, or employees can touch, spend, or use their awards after receiving them. Physical rewards are frequently employed to motivate users and to condition their behaviour. It's effective for short-term motivation. However, they aren't always the most long-term viable options, nor are they always the most successful. External rewards can be used in a variety of ways to benefit a company's workforce.

The problem with gamification features and mechanics is that they aren't a stand-alone solution. The above-mentioned elements are a good starting point, however knowing how to put it all together to figure out where inspiration comes from and how to accomplish the outcomes matters at the end of the day.

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