Adobe Marketing Cloud enables businesses across the globe to measure and optimize digital experiences to accelerate marketing performance. Its comprehensive and integrated marketing capabilities enable businesses to personalize and optimize marketing campaigns and digital experiences. This coherent marketing solution comprises of Big Data analytics, social, media optimization, targeting, web experience management, cross-channel campaign management solutions.
It enables marketers to: create a single view of the customer by combining data collated from various sources including third-party data sources like CRM, POS, email, and survey; provide omni-channel personalized customer experience across the devices; better decision making through predictive analytics; visualize, socialize, and work together with different teams through an interface which provides a single pane of glass approach to access all marketing solutions from the company.
Besides these benefits, Adobe Marketing Cloud also enables marketers to deliver high-quality brand, campaign, and content experiences by efficient store, assemble, and distribution of digital assets. It can integrate with more than 200 partners in over 20 countries, thus making a strong presence in the marketing landscape.
“We believe being recognized as a leader positioned furthest for completeness of vision is validation of Adobe's unique offering in the market,” comments Vittal.