AR/ VR: Forthcoming Enterprise Use Cases

By CIO Review Europe | Wednesday, March 31, 2021

The use of AR technologies has been gradually evolving. They are now being used to help people understand their symptoms and display how they function with medical equipment. Furthermore, the combination of VR, gaming technology, and diagnostic imaging approaches offers doctors the opportunity to non-invasively look at a visual twin of a patient's organs.

FREMONT, CA: The way people communicate, both in-person and through various mediums, is now disrupted by Augmented Reality (AR) and Virtual Reality (VR). AR and VR have been around for quite a time, but after some false starts, they eventually seem ready for prime time in at least a few sectors:

Games, Leisure, and Entertainment

With VR, people can dive into the other side of the screen and, from a different viewpoint, they can explore an entirely new environment. And with AR, the environments of a person's home are superimposed on games and entertainment, turning the virtual universe into the physical one. When technology takes all this straight to their living space, people will no longer have to leave the boundaries of their homes to enjoy a game, film, or concert.

Retail and E-commerce

Retailers are also looking to add virtual showroom to add to the online shopping experience, where consumers can put on and accessories in a virtual world and watch 3D models wearing the items in real-time. This instance opens whole different outlets while simultaneously optimizing consumers' experience, making it a vital weapon for the retail industry.

Healthcare

An early adopter of this technology has been the healthcare sector. The use of AR technologies has been gradually evolving. They are now being used to help people understand their symptoms and display how they function with medical equipment. Furthermore, the combination of VR, gaming technology, and diagnostic imaging approaches offers doctors the opportunity to non-invasively look at a visual twin of a patient's organs.

Real Estate

Prospective buyers and landlords would no longer have to be satisfied with only looking at photos on real estate websites with the help of AR/VR. Before ever making an actual visit, they will walk into the virtual house of their choosing and move through the world to get a nice look-and-feel of the place.

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