Can Digital Transformation Revamp Data Centres?

CIO Review Europe | Thursday, September 23, 2021

The way people and processes work in a contact centre changes as a result of digital transformation.

FREMONT, CA: The way one runs contact centres is changing as a result of the digital revolution. New technologies give businesses unprecedented contextual knowledge into how they connect with clients while also enhancing agent efficiency.

The customer, however, is the driving force behind contact centre digital transformation. Customers today expect to be able to contact a company at any time, from any location, and on any platform. Their customer journey determines the contact centre approach.

Following are three ways how digital transformation can transform data centres.

Invest In Technology Strategically

When it comes to making digital changes in their contact centre, most companies have a knee-jerk reaction. They experiment with new tools and technologies without first preparing to improve the customer experience, which impacts ROI. Instead of bombarding clients with several options, a systematic approach allows contact options to be easily integrated.

Automated Conversations

Automation is an integral part of the contact centre digital transformation process because it increases employee productivity while decreasing costs. However, it is critical to automate the right parts of the contact centre customer journey process. Automation improves the customer experience. Identify the use cases where artificial intelligence chatbots or an IVR (Interactive Voice Response) platform make much more sense than speaking with a live agent and vice versa.

Investing in automation from the beginning of a customer-centric contact centre journey creates a perfect balance of robot work and human work, allowing agents to handle more complex queries. As a result, the company's CSAT (Customer Satisfaction) and NPS (Net Promoter Score) scores will rise.

Developing An Omnichannel Experience

A perfect contact centre has a 360-degree view of the customer. This permits agents to understand customer contact goals and, as a result, drive contextual and relevant discussions without requiring the customer to explain everything upfront. As a result, agents can cross-sell, upsell, and improve customer satisfaction. This is where an omnichannel contact centre truly transforms into a customer hub.

It is critical to link new channels with other enterprise systems as part of the digital transformation process to create outstanding digital experiences. Remember to figure out the channels your customers like and use those to engage with them. One can change channels if necessary, but the changeover must be seamless. Also, keep in mind the varying customer expectations that each new channel provides when creating an omnichannel experience.

The way people and processes work in a contact centre changes as a result of digital transformation. It aids in the creation of strategies that decrease the amount of time agents spend looking for information by providing it to them. As a result, the number of fruitful client conversations will increase.

See Also: Top Contact Center Solution Companies

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