Gamification in Digital Marketing

CIO Review Europe | Monday, May 03, 2021

Email gamification, unlike other marketing methods, does not necessitate complicated solutions or algorithms. A basic email template can be used to introduce a simple quiz or a challenge to find a secret connection.

FREMONT, CA

Gamification is a collection of dynamic and entertaining solutions and elements that one incorporates into their website, app, or email campaigns to make users' experiences with the service more diverting and engaging in terms of digital marketing. Gamification stimulates enthusiasm and gambling by instilling a sense of competitiveness, inspiring people to strive for goals and rewards. And, without a doubt, people would visit the website or app more often if they had previously enjoyed engaging with it.

Benefits of Gamification for the Marketing Strategy

Today, gamification is widely promoted, but bear in mind that it is just one of the marketing strategies one may use to prepare the new marketing strategy. It will not get a lot of attention on its own; but, when used in conjunction with other solutions (like Web Push, content localization, web tracking, and so on), it can help make significant money.

1. Gamification increases audience engagement; social sharing; average website session time; average time spent reading an email; email OR, CTR (Click-Through Rate), and RPM (Revenue Per Mille).

2. It improves customer loyalty by making the user experience more enjoyable. Visitors who have enjoyed their time on the website are more likely to tell their friends about it. If a user loved reading the previous email, he or she is more likely to open the next one.

3. Email gamification, unlike other marketing methods, does not necessitate complicated solutions or algorithms. A basic email template can be used to introduce a simple quiz or a challenge to find a secret connection. Even less effort is needed for a crossword or illusion on social media.

4. It aids in the collection of consumer information. Gamification employs various techniques to entice people to provide personal information (contact information, product preferences) in return for rewards (points, prizes, starts, achievements, badges, percent off, etc.). People are more likely to exchange data if they receive anything in return and, more importantly, receive it quickly.

5. It produces email material on its own. This is especially valuable for brands that:

  • Do not have a blog and do not submit blog newsletters;
  • Offer products or services that are not updated frequently;
  • Do not run sales very often;
  • Cannot send customized recommendations due to a lack of customer data.

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