Here's What Businesses Can Look Forward to in Digital Asset Management

By CIO Review Europe | Wednesday, February 17, 2021

A new digital asset management trend will manage developments in the UI/UX of DAM platforms is transforming DAM from just a database-front end and a destination for most marketers to all users’ experience.

FREMONT, CA: The digital age has altered the way brands pursue their marketing strategies and the technologies they adopt to implement these approaches. Digital Asset Management (DAM), in particular, has grown significantly over the past few years. Here are three trends organizations will see in digital asset management.

1. DAM as a Destination For All Users

Enhancing the Customer Experience (CX) has been at the center of digital transformation initiatives. A new digital asset management trend w

ill manage developments in the UI/UX of DAM platforms is transforming DAM from just a database-front end and a destination for most marketers to all users’ experience. In due course, integrating DAM within the organization’s tools like InDesign, Microsoft Office, or emailing service, will be much easier and faster for designers, creatives, and sales teams to edit and confirm content from their favored tools.

2. Artificial Intelligence (AI)

A growing number of DAM vendors have integrated AI capabilities in DAM platforms, employing AI to assets to identify faces and emotions or spot printed and handwritten text. AI manages voice search, translations, and natural language processing. There are already investments in voice search technology with novel devices or intelligent assistants gaining popularity. Businesses can expect a similar practice in a digital asset management solution. This functionality will allow users to search for content through voice input rather than typing keywords and other metadata.  

3. DAM to Back the Digital Experience

Today, attaining personalized marketing across channels at scale is a topmost priority. Over 71 percent of decision-makers report that customer experience is an uppermost goal of their digital change initiatives. Thus, personalization across all possible customer touchpoints is tremendously essential. But adapting content across multiple channels and devices while contextualizing the experience can be overwhelming. Dynamic content founded on user context addresses this issue. It dynamically acclimates master assets and displays content as per the distribution channel (for example, mobile, social) and the user’s context like their location or web navigation.

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