How Dell Technologies Advantage Program is Helping Dell Partners?

Paul Jhon, CIOReview Europe | Thursday, August 20, 2020

Paul Jhon, CIOReview Europe

Dell Technologies is putting its new Advantage framework at the forefront, arming partners with the incentives and tools to sell throughout its full edge-to-core-to-cloud portfolio seamlessly.

FREMONT, CA: The success story of Dell Technologies makes sense in today's world. The customers are looking out for integrated solutions from a single vendor with exceptional support while also with simplified operations, and that is precisely what Dell does.

With the help of technology and channel synergies, Winslow Technology Group could expand its total Dell Technologies revenue above 40 percent in the past few years and create around Dell, Dell EMC, and VMware. They are developing a stack of solutions that works for the customer that is allowing us as a partner to compete effectively in the market.

The Groups Dell EMC storage business has multiplied hyper-converged sales to 40 percent. They state that the company is now selling VMware Enterprise License Agreements (ELAs), which has skyrocketed VMware business. Similar to any red-hot solution provider, the company is set to drive the sales even higher than before, which is the driving factor behind the company doubling down on the Dell Technologies family of businesses.

The company desires to build end-to-end solutions for its customers. Moreover, Dell Technologies founder, Chairman, and CEO has pulled together the strategy to solve the digital transformation puzzle by developing a one-stop-shop technology provider from the edge to the core of the cloud. The time has come for the company to launch a game-changing channel program that will alter the way partners buy, sell, and engage with Dell Technologies and its diverse technology portfolio. 

One of the prominent Dell Technologies advantages is its vast budget. The annual R&D budget is destined to be vital to driving more technology breakthroughs throughout the Dell Technologies portfolio from the hybrid cloud and hyper-converged infrastructure to PCs and workstations. The investments in R&D is the core driver and engine for creating net-new innovation across the board. Additionally, they have invested substantially in more team members out in the field to cover more territory, engulfs more partners, cover more accounts, and create more demand.

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