Key Business Gamification Trends Impacting Small Businesses

CIO Review Europe | Tuesday, August 17, 2021

Gamification started making headlines in the corporate world in the early 2010s. For the most part, small companies have leveraged the technique to improve the efficiency of workforce training, on-boarding, and learning management.

Explore the developments in gamification and some critical insights into the short-term and long-term market impacts.

1. Small Companies Will Expand Gamification to Enhance Customer Loyalty

According to research, gamification pushes the target audience—whether it is the staff or the customers— to higher and more significant interaction levels. Humans are hard-wired to play games and have a natural propensity to engage more intensely with activities that are part of a game construct.

Gamification is a natural tool for enhancing the consumer experience, but, over the past years, companies have primarily concentrated on boosting employee engagement through gamification, ignoring it as a strategy for customer engagement. However, 2021 will see a move into a more customer-centric gamification role. Gamification techniques are challenging to handle on their own. Therefore, small companies that wish to use gamification to boost customer experience will need to focus, at least for now, on pre-built customer loyalty tools that integrate gamified design elements.

2. Businesses Double Down on Having Gamification in Mobile Apps And Social Media

Building gamification on the social media user experience program is a perfect way to cultivate a dedicated consumer base by exploiting gaming's inherent incentive. Easy functions such as badges and social promotional deals can quickly and efficiently spread the business awareness and loyalty program. As one steps into 2021, cloud-based applications will gradually deliver smartphone apps with essential gaming functionality, such as leaderboards, making gamification much more available to small businesses.

3. Augmented Reality and Virtual Reality Will Strengthen Next- Gen Gamification Design

AR and VR will offer a new forum for small companies to provide both staff and clients with highly immersive interactions. These devices are still relatively young, so if one wants to remain ahead of the competition, especially in retail and eCommerce, it will be crucial to grasp this specific technology's existing implementations. Besides, AR and VR have also been used in eLearning settings to improve the learning experience. As these devices become more cost-effective for employers, they can continue to integrate game-design elements to increase employee training.

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