Salesforce-NetSuite Integration Benefits for Enterprises

CIO Review Europe | Wednesday, June 16, 2021

One of the most significant benefits of combining Salesforce and NetSuite is the ability to see data in real-time. Supply chain, finance, procurement, CRM, and other business activities can all benefit from this.

FREMONT, CA: NetSuite and SalesForce are two of the most widespread Software as a Service (SaaS) platforms today, with organizations worldwide using them. However, while NetSuite is the fastest-growing Cloud ERP platform globally, Salesforce is well-known for its CRM (Customer Relationship Management) capabilities. Because both of these mega-platforms are based on cloud computing and solve critical challenges for businesses, it makes sense to combine them to create a more robust platform that enables companies to carry out ERP-related operations and manage leads and customers more effectively.

How To Integrate Salesforce With NetSuite

When Salesforce and NetSuite are integrated, Salesforce is either moved to the NetSuite platform or vice versa. It is important to note that not every module and procedure in NetSuite or Salesforce must be integrated with each other. Instead, one can combine some or all functionalities of these two cloud computing platforms, depending on the business goals and requirements. The major goal is to make data transfer between Salesforce and NetSuite as simple, seamless, and quick as possible. This integration can take place in one of two ways:

  • Through the use of third-party integration tools.
  • Through the NetSuite and Salesforce APIs.

Salesforce-NetSuite Integration Benefits

Real-Time Data Visibility: Imagine that the sales staff is poised to seal a deal, but they can check to see if the product they are looking for is in stock. One of the most significant benefits of combining Salesforce and NetSuite is the ability to see data in real-time. Supply chain, finance, procurement, CRM, and other business activities can all benefit from this.

Consistent Data Updates: When the customers' and leads' data is in sync with sales and marketing, finance, and other company divisions, making decisions becomes faster, and key decisions are made with fewer errors. Salesforce and NetSuite connectivity is required to ensure consistent data changes. This also translates into a better customer experience.

Faster Leads-to-Cash Process: Normally, transforming a lead into a paying customer takes time and is frequently delayed owing to a lack of information in the traditional business process. The leads-to-cash process becomes faster with the seamless integration of NetSuite and Salesforce. The sales and buy lifecycles are tracked in real-time, and the sales and marketing teams are in constant communication with procurement and inventories. This translates to more revenues and profitability.

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