Technologies Shaping the Future of E-Commerce

CIO Review Europe | Sunday, January 05, 2020

According to studies, MSMEs that have gone D2C have seen their small-medium businesses increase by 30 percent with the support of 3PL and 4PL services.

Fremont, CA: If the ongoing pandemic has shown anything, every business needs to have an internet presence. However, most firms are scrambling to meet existing market needs, and basic solutions will no longer suffice.

Brands aim to re-direct their customers away from marketplaces in the future. In this light, recent forecasts on dominant e-commerce technology trends indicate that 2022 will be a year in which brands try to go direct-to-consumer (D2C), investing in order management, payments, and inventory control technologies. While this is just the tip of the iceberg that will necessitate strong technological prowess, let's look at the vast array of e-commerce solutions that technology will fuel and bring to completion this year and beyond.

Microwarehouses Enabled by Technology and the Demand for 3PL and 4PL Services

Micro warehouses are small warehouse spaces that transfer merchandise closer to the client. These mini-warehouses, typically found in highly populated locations, guarantee smooth and quick last-mile logistics for same-day and next-day deliveries. Apart from micro warehouses, the extraordinary expansion of e-commerce will drive demand for technology-enabled third-party logistics (3PL) and fourth-party logistics (4PL) in 2022. 3PL and 4PL have various advantages, including lower costs and faster delivery.

Smart Supply Chain Optimisation Will Be a Game-Changer

E-commerce enterprises face numerous supply chain management issues and lose money unnecessarily due to late deliveries. Even if firms cannot control what happens on a larger scale and accept delays and increased rates, they may optimise the supply chain and reduce delivery ETAs while improving customer experience through smart supply change optimisation.

Telling Your Story in a Direct-to-Consumer Manner

Most MSMEs have traditionally had business strategies that could not meet the consumer's changing expectations, particularly after the pandemic. According to studies, MSMEs that have gone D2C have seen their small-medium businesses increase by 30 percent with the support of 3PL and 4PL services.

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