The growing trend toward personalisation will create potential to improve citizen experiences and possibly supply bespoke medicines and care services.
Fremont, CA: Advances in modern technology have significantly reshaped the world around us. From what we consume to how, when and where we consume it, the human experience is rapidly altered by technological modernisation. In addition to growing accustomed to years of increasingly personalised services from local businesses and national chains, people saw how rapidly the private sector evolved in the face of lockdowns and a less mobile public. Private sector experiences like online shopping, curb-side pick-up, and food delivery greatly influenced public perceptions of what governments should be capable of doing.
Here are some of the public sector trends that will shape the expectations of people in their services.
1. Personalisation as a Service
Businesses in the consumer market are surrounded by algorithms that make personalised suggestions about what they should watch, listen to, or buy. Citizens are beginning to expect this level of personalisation from all services, including those provided by the government. The growing trend toward personalisation will create potential to improve citizen experiences and possibly supply bespoke medicines and care services. This raises significant concerns for already overburdened public services, notably how to do this in a safe, secure, and transparent manner. In coming years, for example, the issue over identity management will be essential. Systems must be able to recognise and authenticate who you are while simultaneously protecting citizens' personal information. With biometrics, such as face or fingerprint recognition, now being used on mobile devices on a regular basis, it is a good time to expand them into public services.
2. Trust as the new currency
In today's tech-savvy world, consumers are more comfortable revealing data about oneself in exchange for a service, such as free wi-fi or ordering a delivery. In recent months, the general public has begun to recognise the significance of data sharing. Ultimately, trust is determined by the clarity of the value proposition. Having strong standards in place will assure transparency and credibility in addressing the broader topic of how the data is used, by whom, and for what purpose. As public services all around encounter increase public scrutiny for their effectiveness and trustworthiness, new technologies such as non-fungible tokens (NFTs), cryptocurrencies, and blockchain will indeed be examined for managing public funds and putting transactions in the public eye, making them as transparent as fast-food deliveries.