The Various Benefits of Digital Asset Management

CIO Review Europe | Wednesday, November 24, 2021

FREMONT, CA: Quality content is a critical differentiator in the industry. It enables businesses to connect with consumers, boost their brand perception, and eventually increase revenue. Unsurprisingly, demand for exceptional creative work is at an all-time high—from photography and graphics to copy and video. To increase the efficiency of their creative workflows, organisations are increasingly turning to digital asset management (DAM) systems to store, organise, and manage their information.

The following are some advantages of digital asset management:

Eliminate the cost of misplaced or lost work: The constant demand for marketing material necessitates creating new assets. However, having more files can make it simpler to lose track of them. DAM systems essentially reduce the cost of recreating lost materials because they are secure and easy to recover once stored in the system.

Accelerate the cycles of invention and output: Content creation is made more efficient and agile with the help of a range of DAM solutions. Version control, on-the-fly conversions, and workflow approval capability contribute to reducing time spent on manual chores—thereby expediting and improving creative output.

More efficient distribution: DAM platforms provide stakeholders with the information they require more quickly. Internal content contributors, sales teams, and external partners can instantly access resources in a self-serve environment. Interfaces with other marketing technology (martech) platforms can help streamline and automate distribution procedures across channels and other systems.

Eliminate redundancies in the workflow: DAM systems can increase the value of assets through reuse and repurposing by providing a complete picture of available content. Additionally, DAM enables cross-team collaboration and minimises the likelihood of costly miscommunications.

Consistently uphold the brand's integrity and consistency: DAM systems ensure that all team members work with duplicate, brand-consistent files. By sending all users to a single content repository equipped with simple search capabilities, marketers may significantly reduce the use of obsolete or low-quality file versions. Consistent usage of the appropriate content contributes to the consistency of brand messaging across all customer touchpoints.

Enhance return on investment measurement (ROI): DAM systems frequently contain analytics tools that track which assets are being used when, where, and how. This data can be utilised to help optimise the system and affect critical content strategy decisions.

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