The Voice Of The Future: Cisco AR Holograms

CIO Review Europe | Tuesday, February 09, 2021

Cisco is now rolling out a photorealistic real-time remote telepresence feature for its teleconferencing service, Webex Hologram, which has been slowly rolling out to a handful of clients

FREMONT, CA: Cisco is now putting out a photorealistic real-time remote telepresence capability for Webex Hologram, its teleconferencing service, which has been steadily rolling out with a few clients since October 2021. A variety of cameras and a HoloLens or Magic Leap AR head-mounted display are used in the new service.

Many Internet companies have aimed for real-time telepresence, but no one has yet cracked the nut of real-time photorealistic 3D avatars. Participants in a hologram call usually appear to be victims of a Star Trek transporter disaster. Unfortunately, it was more special effects than reality, much like Meta's October keynote film. At CES 2018, Valorem, a European Microsoft MVP, demonstrated Holobeam, a holographic conferencing solution for the HoloLens, in a very basic demo that was discontinued shortly after. In January 2019, HoloLens Topkick Alex Kipman debuted, which employed super-realistic avatars derived from images in the social network profiles, on stage at Mobile World Congress. That business has shifted its focus to producing galleries for NFTs.

The presenter can communicate both physical and digital content with Webex Hologram, allowing users to co-create and collaborate. Take, for example, car manufacturers, participants can study and provide comments on the vehicle's engine and undercarriage by interacting with a physical prototype presented in the AR experience. Design representations of the car and other digital content can be shared during the immersive experience.

CEO of McLaren remarked that Webex Hologram is a powerful tool for design engineers, drivers and crews to reimagine hybrid sports and support teams on tracks around the world. Rather than sending a specialist to the racing team or explaining processes through flat graphics, an engine component can be shown from every angle, transmit dimensions, and instruct on assembly and usage as if they were in person - all while saving countless hours in trip time. Cisco is attempting to drive this type of use case and tasks.

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