Trends That Businesses Can Expect in 2021

CIO Review Europe | Wednesday, April 28, 2021

What businesses can do in 2021 is stay agile and flexible, depending on their future-readiness to respond to digital disruption.

FREMONT, CA:Even for those more fortunate ones who weren’t severely impacted by the pandemic, it has been a tough year. And for people working in the digital industry, it has been a very exciting time, with essential implications for the future of the industry as a whole. There is no doubt that 2020 has significantly boosted digital transformation on a global scale. The world saw a huge rise in e-commerce and video conferencing solutions, with every business, having to transition into the digital. Here is what the world can expect in 2021 and beyond.

Omnichannel Experiences

As the digital becomes more important part of daily lives, it is no longer just something people encounter and interact with on the desktop computer. Now, customers move through several devices and different channels on these devices. This may mean utilizing a tablet to purchase something through the website. Or it might mean making a buy through a voice assistant at home after having researched options in a mobile app on a slow public WiFi. On top of that, every business that has a digital presence means more competition for their business.

Focus on Privacy

The digitalization of 2020 has brought a huge rise in online customers and consequently a massive influx in customer data. As services like digital shopping become the new reality, privacy and security will become important factors of the customer experience. So, those businesses that can adapt to these transformations in a way that emphasizes privacy while balancing it with personalized experiences will be the winners in 2021.

Adoption of Latest Technologies

Up until 2020, technologies like virtual reality and artificial intelligence had only started to get more wide recognition and adoption. There is a readiness in businesses to adopt and experiment with new technologies to see how they could best use them.With the rise of remote shopping, providing customers with features like trying on clothes virtually truly goes a long way. Also, AI used more to respond to real-world issues and consequently start to lose the stigma related to them.

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