What In The Future Of Digital Marketing

CIO Review Europe | Tuesday, June 14, 2022


The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel.

FREMONT, CA: In response to the pandemic and subsequent lockdowns, a new license has been granted to virtual spaces, giving them the right to use them as a form of marketing. As a result, the same principles should apply to marketing in those areas as they do to marketing in other areas. The entire world has arrived at a critical juncture at which technology, propelled by innovations like 5G, AI, and edge cloud processing, is enabling businesses to seamlessly blend their virtual and real worlds. Attempts to exploit this type of environment in the past were a bit ridiculous. In 2000-2001, the CueCat, a handheld barcode scanner that allowed users to scan a barcode and be taken to a webpage, created quite a stir. This was cutting-edge technology at the time, but the fact that the firm behind it no longer exists shows that connecting the virtual and physical worlds still had a long journey ahead.

Marketing professionals have now realized that what seemed impossible is probably only a few decades away. The metaverse's principle is the ability to navigate smoothly among numerous digital settings to create enjoyable and cost-effective AR and VR experiences, and it's opening up a slew of opportunities that are iteratively reshaping the internet as we know it. There are already lightweight VR headsets, superfast broadband, and always-on virtual worlds. A user experience that incorporates AR and VR will likely be taken for granted, creating virtual worlds that everyone can participate in and experience. Brands, healthcare, entertainment, and education, will all be intertwined in a digital environment geared to improving human lives. Enhanced AR experiences that rely on information-rich material to increase brand perception will most certainly replace the days of focusing on SEO-friendly websites.

While this may seem far removed from existing marketing methods for some, one of the best ways to take advantage of these new possibilities. Start by examining the existing hurdles regardless of the product that is been sent to the market and also consider ways to improve customer experience with the brand. Outline the best possible experience that the online clients can get to experience, the challenges that these products would overcome, and then revisit this virtual journey to identify any potential stumbling blocks. These things are all feasible, and it's crucial to plan. Immersive training, for example, promises to be significantly more interesting, captivating, and accessible. Anyone in the coaching industry, whether it's golf, tennis, or public speaking, will be able to reach a customer base that will never have to leave their homes—the world is literally up for grabs, with golf courses, meditation classes, and cycling trips through Provence being delivered to anyone, anywhere. In effect, the only real impediment currently is the traditional attitude, which may still be sceptical of how this might be accomplished. The very human attachment to stories is set to triumph over an equally human aversion to change. Experts envision future situations in which social media shapes a human’s professional and leisure life, with the freely available information at the fingertips and a desire to explore a full potential.

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