Thanks to technology, marketers have been able to bring home their work, but one part of the work still poses challenges from a distance: virtual collaboration.
Fremont, CA: We're well versed in different facets of remote work by now. From rules to tools to best practices, almost everyone is aware of what works and what needs to be changed. Thanks to technology, marketers have been able to bring home their work, but one part of the work still poses challenges from a distance: virtual collaboration.
Essential elements of the marketing process need to be worked together as a team. And though some meetings really need to be emails, a lot of support to improve alignment and innovation.
Vital elements of effective virtual collaboration:
There are a lot of virtual meeting spaces available now, but to capture the excitement of an in-person brainstorm, you need more than just video conferencing. Here are three elements to look for when selecting a virtual collaboration tool that will allow you to truly function as a team:
Intuitive organization of content
Collaboration tools are as powerful as they are intuitive. When the teams have to hunt down the new files, you're losing productivity.
Find a solution that uses an efficient digital asset management solution to give you a single source of truth for your content, with simple versioning and synchronization. This means that the team is still operating with the most up-to-date files, minimizes wasted time, and gives you a 360-degree view of your content, where it was used, and the asset it brings to the conversions.
Simple access for all members of the team
Chances are, the team consists of more than just internal personnel. Whether you work closely with external organizations or choose to involve your customer or client as part of the process, it is important to be able to grant and maintain access to your content. Look for a tool that makes it easy to set various levels of access so that you can get the right people together to participate or provide input without it getting out of reach.