Why Digital Asset Management is Important for Marketing Teams

Justin Smith, CIO Review Europe | Sunday, April 24, 2022

In-store experiences are being influenced by internet channels, with many customers using their mobile phones to review products and compare prices—right in the aisles.

Fremont, CA: Many marketing teams have become interested in digital asset management systems (DAM) in the last year as they have migrated toward remote work and dispersed personnel. This new digital-first, content-focused environment has made it difficult for marketing and creative teams to manage vast amounts of digital assets. As we all know, 2020 was a truly transformative year in more ways than one. Moreover, marketers in particular, were challenged this year to adjust their mentality and experiment with new budgets, new channels, and new activities. Even now, nearly two years later, we are still feeling the effects.

Here are a few reasons why DAM is vital and necessary for marketing teams in the coming year.

Reprioritisation of Digital

While some industries have been sluggish to transition from traditional to digital channels, events in the previous year have compelled them to do so. With traditional channels such as events, billboard ads, and so on becoming less viable as clients stayed at home, these organisations were compelled to experiment with digital channels - and were pleasantly delighted with the ROI they achieved. Many of these marketing professionals are reprioritising their spend commitments to pure-play digital platforms until 2022.

Increasingly Distributed Teams

As many organisations are forced to experiment with working remotely from home. There is no guarantee that teams will collaborate in the same way that they do in the workplace any time soon. However, marketing teams will need to discover new ways to work efficiently and successfully regardless of where team members are situated, ensuring that projects can be passed off effortlessly. As a result, great firms are rethinking their existing procedures and technology to guarantee that everyone on the team is supported, regardless of where or when they work.

Adoption of E-Commerce

The global number of digital buyers climbed from 1.32 billion in 2014 to 2.14 billion in 2021, owing to factors such as greater internet access, convenience, and, of course, a global pandemic. Even in-store experiences are being influenced by internet channels, with many customers using their mobile phones to review products and compare prices—right in the aisles. Because of the increase in ecommerce, businesses that wish to stay competitive will need well-performing, responsive, beautiful websites with correct product photos, descriptions, price, and so on. It also implies that marketing teams must invest more in content creation in order to ensure purchase trust and prevent returns.

See Also : Digital Asset Management Companies

 

 

 

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