OAKLEY VR
Unleashing the True Potential of AR/VR

We all remember how the coming in of Pokémon Go brought a whole new gaming experience for the consumers. While this might be an exciting turn for the gamers, the explosive usage of this app marked the first validation of consumer augmented reality technology. Ever since its launch in 2016, there have been extensive new installations on Smartphones. Alongside, prime companies like Snapchat have discovered new ways of delivering AR experiences on social media platforms. Their AR lenses overlay art on the user, clicking selfies or images that impose special features like spectacles, 3D effects and objects, and allows users to view images differently and experience a newly created reality. Many retailers too have built AR apps to help customers enhance their purchasing decisions. For example, the IKEA app allows consumers to visualise furniture in their homes by holding up their Smartphones in particular rooms or areas of their houses. This eliminates any concerns regarding the size of the furniture, its look and how well it fits the ambience of the house. With AR technologies, virtual reality is also putting up some incredible use cases in the industry. Smartphones, coupled with headsets, have been the most popular use of rendering VR experience for quite some time now, which has been the most accessible entry-point for extensive consumer usage. VR has, in fact, shown a more mature market with its required software for creating immersive experiences already available that has helped the companies. Considering this cauldron of transformations that AR/VR is bringing, many organisations are inclining towards implementing these to enhance the experiences for their consumers and offer them the ultimate users’ satisfaction, thereby improving the overall business. At this juncture, when the hunt for an appropriate solution provider is on, Oakley VR, a UKbased company, comes into the picture, offering a diverse range of mobile experiences from VR experiences, cross-platform apps and immersive AR that users want to return to.

Creating Innovative Reality Experiences

Stepping into the industry in 1998, Oakley VR has been delivering a colossal wealth of immersive mobile offerings, creating experiential marketing, transformative training and disrupting the industrial sectors with unique software. John Gladman, the managing director of Oakley VR, started the company around two decades ago after running a very successful IT and computer company maintenance company which gave him immense expertise in this space. Along with him, Andrew Sharples, the technical director and the man behind the code, serves as a pivotal member of the company creating technical masterpieces with his talented team of developers.

The team of multi-disciplinary developers and producers create the right solutions for various projects instead of taking up the approach of reverse engineering technology. They immerse themselves with the emerging advanced technologies in order to render the most meaningful multi-sensory experiences for their client’s audiences. With years of expertise and creative technical know-how, Oakley VR can seamlessly blend the real and digital worlds to create their services around virtual reality, augmented reality and mixed reality

Oakley VR's 360° Video is all that is required to eliminate the scenario of looking through a traditional, static window. The 360° video and photography immerses users within the scene, with added interactive hotspots, teleportation ability and rich interactivity. To further add to this incredible technology, the company has its offerings for CGI Environments to help users erase the barriers to entering into computer-generated VR environments. From low poly worlds to next-generation architecture, Oakley VR, with its CGI environments, can seamlessly help users develop the blueprints of these and immerse users.

The immersive VR services have more to offer to the customers through 3D modelling. For instance, a scenario in which businesses are wishing to put customers to a new showroom with the new products, where none of those are built yet. This can be seamlessly achieved with a 3D prototype creation, customisable real-time configurators, yielding rich interactivity that helps achieve realistic environments in the virtual world.
The interactive opportunities brought in by VR can be further enhanced with Augmented Reality services. AR coupled with 3D modelling and prototypes can be provided to the users even before entering production. Oakley VR’s work with several publishers proves that AR transforms printed materials by converting traditional media like business cards and brochures into dynamic multimedia experiences. Leveraging such extensive opportunities that AR can provide, the company has embraced a unique development approach where they ‘bake’ content into the app, leading to instant AR activation instead of a disrupting user experience with buffering and streaming. Oakley VR’s immersive AR services include 3D Modelling, Green Screen Video, Multimedia and AR Interfaces. The company presents incredible interactive opportunities from small product prototypes to largescale objects to life-size green-screen presenters and in-depth interactive dashboards.

Designing Unique Projects, Leveraging AR/VR Expertise
As VR experts, Oakley VR is exceptionally keen on fusing the real and virtual worlds, which has helped them accomplish several projects.

This enabled them to execute one of their most notable projects that integrated the idea of Pokémon Go into businesses. Ever since the launch of this addictive game, the question of whether companies can utilise this game mechanic was gaining popularity. And Oakley VR offered a yes as the answer to this. A Pokémon Go-style solution could transform any business, marketing or sales event into an interactive experience—the belief that led to the emergence of a digital game for the real business. They created a cross-platform white label application that leverages GPS and indoor environments where the users can capture special features, like detecting Pikachu in Pokémon Go. This game-like environment within the business allows users to identify such augmented features that account for earning incentives, promotions, events and much more. Further to guarantee that the solution fits the business use cases aptly, Oakley VR chose to merge an ecosystem of app technology with intelligent beacons and a content management system. This not only offers accuracy and stability but gives significant creative control of the augmented gamification content. Oakley VR's version of the game also provides a powerful social interaction to the campaigns and promotions it has partnered with. For example, at an expo, sales staff channelled their inner Goose and Maverick in a dynamic TopGun style hunt for a range of fantastic flying machines that can propel and monitor the inner sales target for the entire year.
Oakley VR has been much more than AR/VR developers, serving as innovative experience creators. Their expertise in the field has enabled them to seamlessly deliver enhanced reality experiences for the customers of premium global brands for years. Fusing the best of augmented and virtual reality environments, they have also offered mixed reality services generating new scales of opportunities and content consumption. As these technologies are percolating into different spheres of the industry where businesses are looking out constantly to invest in AR/VR projects, Oakley VR is giving them the right access to achieve the perfect solutions to head in the future