Playmotiv
Enhancing Employee Engagement Using Game Mechanics

It is not a secret that the more motivated are the employees, the more productive is the workplace. Today, in order to boost the motivation of employees, an increasing number of organisations are turning towards using gamification technology. Although not a new concept, gamification has especially gained overwhelming prominence in recent years. With engagement and retention rates dwindling because of the pandemic and consumer attention span taking a downhill trend, gamification is posing as a timely antidote for dipping productivity. However, replicating game mechanics in business scenarios is a hard nut to crack.

This is exactly where Playmotiv comes into play. Driven by the leadership of industry-expert and CEO, Joan Trilla, offers cutting-edge gamification solutions meticulously crafted to include analytics and insights. To this extent, the company offers “serious games” for enterprises with a combination of storytelling and technology, allowing organisations to build an emotional bond between tasks and executors through games. It involves games for not only sellers but also for any team or group of professionals who wants to enhance their engagement and productivity.

Utilising their innovation and design application as well as expertise in software development, Playmotiv comprehends the client’s need and customises their content in the most attractive format.

The company provides solutions with analytics capabilities that allow clients to have the visibility into the employees’ overall progress. Leveraging advanced gaming technology, Playmotiv builds scalable solutions both in terms of content and industry vertical. Retailers, for instance, by leveraging Playmotiv can improve product positioning in a more dynamic and efficient way, offering a much positive customer experience. It also helps in boosting sales of a large retail chain and contributes to motivating all retailers in engaging a healthy competition in order to improve their productivity. Besides, the company has also developed reward programs with attractive prizes for the winners, which helps in building people’s interest in a brand and improve their knowledge about the brand’s offerings.

The company’s offerings don’t stop here. Playmotiv also allows call centres to increase their agent involvement by improving their performance and generate more and better results. They provide challenges and tests to simulate real situations on a virtual environment to help agents to relax and feel more confident when they contact customers. This game is useful to work on their speech and improve the thread of conversations. Besides, they also provide real-time tools to enable sales representative with selling strategies and product promotions.

A notable instance exemplifying Playmotiv’s capabilities is when the company worked with the American global manufacturer, Mars Iberia, which was striving to enhance motivation and productivity of their employees and associates. By quickly gamifying motivational employee engagement in the mobile application, Mars successfully increased sales by eleven percent in Spain, while also significantly boosting their employee engagement and productivity.

Today, having already set itself apart with its innovative business model and a range of gaming solutions, Playmotiv is now thriving at the nexus of cutting-edge technology and a deep understanding of local cultures and businesses. Besides, the company is also poised to expand to new markets. For the coming months, the company will focus on continuous advancement to redefine gamification in a radically simple and fun way.