Red Points
Protecting Brand Presence and Assets Online

As the Internet continues to be the preferred mode of purchase for consumers, brands are prone to increasing number of external cyberattacks, piracy, and distribution fraud, causing more than millions of dollars in losses annually. To combat these issues, Red Points, a business intelligence solution provider empowers companies to protect their assets across all online distribution channels. “Our Brand Intelligence platform offers a unique solution in the complex and ever-changing fight against brand infringements, providing organizations real-time visibility into their IP assets online coupled with actionable insights to make critical business decisions and increase sales,” says Laura Urquizu, CEO at Red Points.

The Anti-Piracy module of Red Points’ Brand Intelligence platform allows users to track and remove malicious content directly from the source and increase copyright lifetime value. The company aids experts identify and eliminate source of piracy through its bot-powered search mechanism. Sifting through crawl linking sites, cyberlockers, apps, social, streaming, and P2P platforms on a daily basis, Red Points’ software uses machine learning to evaluate detection history and add new search rules.

On finding a suspicious file or duplicated file, users can automatically de-index and delete any files found to be violating copyright regulations. Persons responsible for uploading the content are notified and removal requests are sent immediately using automation rules. Clients can also follow-up and pursue out-of-court actions to stop further violations. To further prevent an attack or misappropriate use of a client’s intellectual content, Red Points also offers detailed search results in real-time to help users understand their IP protection coverage and measure business impact with tailor-made reports.

Red Points offers exclusive protection, expansion and evaluation of content that users upload to the streaming application. Users can work alongside Red Points’ experts to navigate and monetize their visual property on YouTube and Facebook. Users can opt to either pursue financial reforms or block the third-party content in case of an infringement. From a monetary perspective, disbursal of revenue generated through ads has never been easier with payment assistance provided by Red Points’ financial department. To offer users an increased experience and growth of their YouTube channels, Red Points allows for SEO optimization that enhances visibility on the YouTube search engine. With the ability to create and showcase trendy, dynamic videos, users can grow their audience through Red Points’ extensive client portfolio and increase revenue.

To offer users a complete sense of online safety, Red Points has a Credential Defense module that automatically detects and blocks any unauthorized software and entertainment logins that are being resold online. Users can utilize Red Points’ advanced robotics to scan web marketplaces and social media accounts to find infringers stealing and reselling credentials to access a company’s online platform services. As proof, users get real evidence and infringement reports that allow them to run anonymous tests in verifying if a purchase is valid or not. Clients can also review potential breaches and create a high-priority list for those infringements that require their attention. Removal of those accounts that are in violation of regulations is automatic for those users that choose the option. In addition, Red Points also provides data extraction services that ensures clients are prepared to take brand protection actions for the future.