SalesOn
Synergizing Sales and Marketing for Efficient Knowledge Transfer

In today's world, with consumers becoming smarter every second, familiarity with the ins and outs of products/services could mean the difference between a successful or failed sales pitch. But globally, a lack of product knowledge can be observed across the sales staff of numerous businesses. The primary reason behind this is the inadequate emphasis on educating salespeople about the products they sell. Traditionally, many companies just send an e-mail to their salespeople and inform them of the novelty via a brochure. There is practically no follow-up to verify the knowledge gained and retained by them. Rendering an easy solution to this particularly challenging problem is SalesOn.



"With our knowledge transfer module, marketing departments responsible for the product can quickly and easily build product training programmes and share them in a few minutes with all salespeople," says Przemyslaw Mik, CEO, and co-founder of SalesOn. "Salespersons are required to read the materials and pass a knowledge test at an appropriate level at the end of the training to obtain a certificate."

SalesOn's sales enablement platform substantially improves the exchange of information and enhances the collaboration between sales and marketing teams. Businesses can host their training material—commercial, marketing, or technological—on the platform as a training library that the teams can access. Unlike contemporary sales enablement platforms, SalesOn allows companies to build the training module themselves post the implementation of the platform, without intervention from external entities. This user-centric functionality reduces the cost and time associated with designing a training programme. The user-friendly interface of the platform allows salespeople to search for material in the training library effortlessly, accelerating the interdepartmental flow of information and breaking down data silos. The knowledge acquired and implemented by traders is measured, and the marketing and sales leads, who design and commission the training, receive a full report of the performances.

The report indicates the ranks of employees, how successfully individuals, departments, regional offices, and divisions learned about the novelty of an offering, and the level of knowledge they acquired. These feature sets render upper management a holistic view of what their salespersons know about their product and the parts that require improvement. In addition to product and assortment knowledge, various multifarious KPIs that a particular company has set, such as monthly, quarterly, and yearly sales targets, can be measured on SalesOn. Businesses with external sales forces (distributors and franchisees) and third-party CRMs and SFAs can also employ the module to train their workforce and automate the knowledge transfer process while generating insights into the knowledge acquired by and product proficiency of each distributor. To make the process more engaging, attractive, and competitive for employees, SalesOn offers EduGame, a platform that focuses on gamification of the knowledge transfer process.

Businesses can create training competitions on EduGame and award valuable prizes to top-scoring employees. This gamification improves the involvement of salespeople and their ability to master their products and services, motivating them and consequently translating into improved sales results. The platform is geared toward increasing the product and assortment know-how and knowledge of commercial offerings.

Evidently, SalesOn is enabling brands to synergize the prowess of their sales and marketing departments and maximize their sales competence and brand awareness, fundamentally improving their competitive edge in the market.