Semcon
People Who Put People First

“Technology is a useful servant but a dangerous master.”-Christian Lous Lange.

Today, technology has become an integral part of our lives, pervading almost every aspect of life, ranging from manufacturing and healthcare to construction and transport. It goes without saying that mankind has become reliant on technology more than ever. However, with buzzwords like ‘innovation’ and ‘modernisation’ flying around, it is easy to forget that the purpose of technology is to serve the people and make lives easier. In fact, there are times when technology is used just for the sake of ‘modernisation.’ This not only hampers true innovation but can also make a negative impact on the people. Having recognised this conundrum, Semcon–an international technology firm–cemented its cornerstone in finding the right balance between people and technology.

Through its mantra of ‘people first, then technology,’ Semcon is paving the way for sustainable innovation. The company turns technology into excellent user experiences by combining digital edge and engineering expertise. With diverse multi-disciplinary teams at its core, the company adds new perspectives, creating sustainable and competitive businesses. Semcon focuses on human needs and their behaviour to develop solutions that provide utmost benefits to people and society in general. Understanding how both the physical and digital worlds of people are gradually becoming intertwined, Semcon specialises in product management to create unprecedented technical services/solutions. Be it recharging an existing product or service, redesigning new technology, or reimagining future needs, Semcon ensures that human needs and behaviour are prioritised while developing solutions with the clearest benefits to people and our planet. “Even if the bicycle, tractor, or medical device will not look or be used exactly as it is today, we will always have a need for physical technical solutions,” begins Markus Granlund, President and CEO, Semcon. He adds, “The key is to use our digital expertise to create new services and solutions that truly meet people’s needs.”

The Way to Sustainability

Semcon views sustainability work as an integral part of our daily lives and activities. In that regard, Semcon leaves no stone unturned in creating physical and digital solutions that adhere to the future needs of people. To add, Semcon’s product development process revolves around the nuances of three horizons–recharge, reinvent, and reimagine.

The company goes the extra mile in acknowledging the anomalies present in the existing market solutions and then moves ahead to either invent new services/products or creating fresh business models/portfolios within the organisation.

By combining its ingrained expertise and deep-seated knowledge of four decades in advanced engineering, strategic innovation, digital services, and product information, Semcon drives transformation in a wide range of industries with more than 1,800 dedicated employees based in seven different countries. Banking on the unique mix of experience and skill set of its team, the company builds products/ leverages services that are perfectly aligned with customers’ needs and add new perspectives to their businesses. Semcon unifies both digital edge and physical know-how to design sustainable innovations. With a strong focus on research, design, and UX, the company seamlessly builds solutions of great value for both its customers and the people who will actually use them in the end.

With an aim to turn customers’ ideas into reality, Semcon help them develop innovative products and solutions that optimise user experiences through state-of-the-art technologies. In doing so, the company pays close attention to research, co-creation, and UX, which leads to combining technology, usability, and design in a unique way. Semcon leverages its unique project methodology, XLPM, with defined gates and tuning points to meet specific customer requirements and quality standards—from concept to finished solution. Besides being singularly focusing on accomplishing one goal, the team employs virtual verification methods within various fields such as sound, vibration, structural strength, and safety. The company draws on more than 100 competencies to collaborate and optimise the product.

From the digital opportunities and sustainable materials perspective, Semcon seamlessly meets the demand to develop more models by production standard in a shorter amount of time. This is achieved through the company’s development and simulation services that accelerate the development of components and entire products, which are also reducing costs, enhancing quality, and mitigating development risks throughout the entire process. Sustainable materials are leveraged to find the best solutions for a sustainable product.

At heart, Semcon proves its efficacy in most CAD, PDM, and CAE systems in the market, as well as production methods and materials. From handling assignments at the customer site to successfully running complex development projects at its own office around the world, the company does it all.

In fact, for most customers, Semcon acts as their complete R&D entity and extends support within most areas of product development and methodology. Besides, it also educates customers and engineering students about the intricacies of these areas.

“The key is to use our digital expertise to create new services and solutions that truly meet people’s needs”

The Wheels Behind Semcon

What distinguishes Semcon from its competitors is the never-seen-before work culture that enables it to bring different perspectives and backgrounds to the table. The company’s proficient workforce’s deep-seated knowledge makes them well-equipped to address the ever-evolving digital panorama and curate solutions accordingly. Besides, developing products for its global customers helps Semcon to understand the customer demands across the world and subsequently widen its offerings. At Semcon, its employees form the heart of what it does. By developing products for everyone, the company recognises the importance of broadening perspectives in order to include and understand all types of end-users. In turn, this demands a broad mix of experiences and different backgrounds among the employees. Precisely, those who work at Semcon are accustomed to making rapid developments by utilising cross-reference ideas and experiences that enhance the result.

Fuelling Success With Strategy

Semcon caters to an extensive range of industries ranging from automotive, energy, rail, life sciences, telecommunications, public sectors and more. Following its mission of providing sustainable solutions in every domain it serves, the company amalgamates the best practices from multiple disciplines and weaves them together to generate better outcomes. For instance, Semcon’s expertise within autonomous and digital solutions, servitisation, electrification, product development, and other verticals makes it a perfect fit to guide clients in the automobile sector on the road forward. Predominantly, Semcon takes a user-centric approach to analyse the market trends of the digital age and adapt to them. This, in turn, allows the company to eliminate the one-size-fits-all approach and enables it to add flexibility to its deliverables.

Driven by its many accomplishments and contributions, the company is on its way to making a lasting impact on the technology landscape. Moving forward, Semcon will continue building strategic, long-term partnerships that will lead the world to true sustainability. The company, through its balanced blend of innovation, will bring its clients greater efficiency while ensuring recurring revenues and stability for growth. The company will also focus on growing further, both organically and through organisations, while also strengthening its financial foundations and enhancing its innovative capabilities.