Spotler
Modernizing Marketing with the Prowess of AI and Automation

Research from Callcredit shows that 96 per cent of senior marketers waste an average of 5 hours and 36 minutes every week trying to improve their data analysis processes. As the influx of customer data through multiple channels increases, organizations can no longer rely on their “manual rule book” of marketing that renders marketing a tedious and costly affair, seldom producing desired results.Today’s marketers need to brainstorm newer approaches to analyze and segment complex data sets to create and deliver truly personalized marketing campaigns. This is where adopting AI-driven marketing automation can help. Considering the vast amount of customer data coming in from siloed channels, it is also imperative to have a marketing platform that integrates well with widely adopted CRM software such as NetSuite. To this end, Spotler integrates NetSuite with its AI-driven marketing automation platform to help marketers simplify their sales processes.

As one of the leading B2B marketing automation and lead generation software providers, Spotler implements its AI-driven marketing automation platform, GatorSuite, which aligns the sales and marketing teams to target potential customers. The GaitorSuite platform achieves its efficiency and accuracy in marketing with the help of its four core modules: GatorLeads, GatorMail, GatorWorkflow, and GatorSocial.

GatorLeads allows creating reports designed to automatically generate leads based on certain criteria. Working in conjunction with it, GatorMail acts as an effective tool for inbound communication and helps orchestrate email and SMS delivery based on the customer’s reaction to the website. GatorLeads tracks visitor’s behaviour page by page on a website and gathers relevant data about customers such as job title, industry, and sends automated emails based on their behaviour.

“We drive traffic to the website, record the recipient behaviour, and then push all the information back into NetSuite. This helps the client to know the content journey and the return on investment,” mentions Lee Chadwick, CEO of Spotler.

Feeding the AI engine with loads of information helps the platform make predictions about the click-through rates of sent emails and make suggestions in the email to improve the rate. In fact, the AI platform has mastered the art of sending automated and personalized mail to customers, with an average of about 9.5 billion emails on behalf of its clients. This is the magnitude of information that Spotler feeds into its AI engine that helps it to make its predictions.

The third module of the GatorSuite is GatorWorkflow which allows clients to map and automate their business processes across multiple data points.Lastly, GatorSocial helps syndicate content into the social media channels such as Twitter, LinkedIn, Facebook, Instagram, and YouTube. Adding layers of functionalities such as monitoring and tracking websites, delivering dynamic content, and streamlining workflow, Spotler’s GatorSuite works as an all-in-one marketing tool for all its clients.

GaitorSuite can also automatically reduce the frequency of emails that are not getting any response and send emails at a particular time. By offloading such complicated and tedious tasks to the machine, Spotler helps its clients save time and effort. To this, Chadwick adds, "If you have a sales and marketing team of 11 people, count our AI-driven platform as the 12th man. An extra pair of hands to help you in all of your marketing campaigns."

Further, Spotler’s powerful marketing automation tool is accompanied by world-class services. The company connects its client’s NetSuite to the GatorSuite, using a NetSuite certified connector which takes about 2 hours to establish the connection. Spotler also provides administrator and author training to its clients to use the platform as per their use case. Spotler has always been at the forefront of helping clients who struggle to leverage automation to their marketing platform. Walking its clients from start to finish to get the full benefits of the automation software has helped Spotler gain Trustpilot feedback from a legion of clients.

The future looks bright for Spotler. Having carved a unique niche in the marketing automation landscape, Spotler, in the years to come, will enhance its AI toolkit and plans to begin a program—Pay for advertising—which will connect LinkedIn data and Google address and make these channels more effective. Spotler has also been working extensively on its ability to dynamically change website content according to the customer visiting the website. Such unique approaches will ultimately help marketers increase the chances of converting visitors into customers and generating higher revenues.