TechDivision
A Trusted Partner for Digital Transformation

Although COVID-19 wrought unforeseen havoc on many industries, the pandemic—in just a few months—brought about years of change in the way companies in all sectors and regions conduct business. A new McKinsey Global survey of executives shows that the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years. To stay competitive in this new economic environment, enterprises need new strategies and practices. And though digital transformation is imminent, organisations often have trouble developing or deploying solutions that are quick and easy to implement while also being flexible and adequately scalable. When such a dilemma confronts enterprises, they can reliably turn to TechDivision and its vast expertise in implementing Adobe solutions to help clients digitally transform and meet the needs of the hour. TechDivision, as an Adobe Gold Partner, lends its digital knowledge to companies such that they can devise strategies to expedite and digitalise their operations.

Digital enablement for digital success

“We support companies of various sizes and from different industries to digitally transform themselves,” begins Stefan Willkommer, CEO of TechDivision. As opposed to functioning as a long-time consultant, the German company is a partner to mid-market companies, helping them effectively face and overcome hurdles obstructing business transformations. Not only does TechDivision provide customers with digital tools, but it also helps them optimise their strategies such that the implemented solutions align with the clients’ requisites. “With the right strategy and the appropriate digital business model in place, we get a clear overview of the customer’s niche and their target consumers,” says Willkommer.

Such a 360-degree approach to digitalisation is what sets TechDivision a notch above the competition.

The TechDivision team works in-hand with clients and performs a thorough, end-to-end examination of their business. After analysing their needs, existing tools, and software integrations, the company delivers Adobe products tailored to meet the said criteria. As a certified and award-winning digital agency, TechDivision supports clients with the extensive Adobe Digital Foundation suite, a set of tools tailored for the digitalisation needs of mid-market companies. It helps companies foster a customer-focused digital transformation on a foundation of content, data, and AI, allowing them to create individualised customer experiences at scale. Comprising Adobe Experience Cloud for content and asset management, Adobe Analytics to help companies gain insights about their users, and many other tools, TechDivision’s marketing approach makes it easier to learn about audiences and interests, such that clients can engage them with relevant experiences across channels.

Additionally, as one of the first Magento Commerce Gold Partners, TechDivision helps companies optimise their Ecommerce offerings. With over a decade’s worth of experience at the frontline of digital commerce and marketing, TechDivision has built a plethora of best-of-breed tools focused on the Magento platform that helps clients both in the B2B and B2C spaces. Partnered companies can even leverage TechDivision’s know-how in Adobe Target to strategise and deliver personalised content to customers in B2B and B2C markets.

Digital Transformation Brought to Life

The company has had many successful client engagements where it has revamped slow, manual operations with streamlined, digitised commerce solutions. For example, PINO—the leading manufacturer of physiotherapy products in Central Europe—was in dire need of digitalising their sales processes and establishing its brand image in the world of Ecommerce. Traditionally, the company used to send sales representatives out into the market to sell their products. However, in order to keep pace with a modern consumer base and vastly improve efficiencies, PINO turned to TechDivision. Using the entire Adobe Digital Foundation suite and Magento Commerce, TechDivision implemented an array of comprehensive solutions that brought PINO’s online business to a completely new level of customer experience. The company also conducted workshops and coaching sessions where they educated PINO’s teams on the functionalities of the new platform. PINO observed a significant increase in sales due to the optimised e-commerce solution, and now, they also have more efficient and expansive deployment pipelines.

With an aim to provide the best Ecommerce solutions in the market, TechDivision has substantially strategised its growth portfolio. Venturing deeper into the development and implementation of data science and data analytics technologies, the company will soon expand its services suite such that it can further help clients in their Ecommerce endeavours.