Tilroy
The Omni-Connection Edge in New-Age Retail

While retailers focus on omnichannel marketing, Tilroy emphasises an omni-connection approach, prioritising enduring retailer-customer bonds. A store's value, whether online or offline, transcends its products and location, rooted instead in creating a cohesive shopping journey for customers.

Tilroy's innovative SaaS product exemplifies this philosophy, offering retailers a comprehensive solution to navigate the complexities of the new-age retail space.

“Our systems facilitate retailers' building that relationship with customers and excelling on the operational side while delivering exceptional service,” says Peter De Ranter, CEO.

Connecting the e-commerce environment to the physical store is crucial for a unified omnichannel experience. Tilroy’s approach integrates the physical stores and e-commerce sites with the same backend system, providing real-time data across all platforms.

This integration makes return and promotion management hassle-free, ensuring customers experience a consistent and efficient service regardless of where they purchase.

When a customer buys an item online and wants to return it in-store, the system ensures that the physical store can access the complete sales history from the online channel. Similarly, retailers can configure promotions like ‘buy two, get one free’ in the store and the e-commerce platform, maintaining consistency across both channels.

Omnichannel is not just an afterthought but embedded in the product's DNA. When retailers need to integrate their point-of-sale and e-commerce solutions with Tilroy’s product, it develops a consolidated backend and two frontends using the same data. Its well-engineered API management connects critical elements like orders, customers and inventory, encompassing numerous system touchpoints.

Unlocking a full basket-sharing experience is possible with Tilroy’s agile SaaS solutions. The ability to provide APIs down to the basket level, allowing it to share a complete basket, including promotions, with other channels, is an added advantage.

Agility in development is a key differentiator. The highly flexible solution can incorporate specific add-ons and plugins that help retailers address obstacles.

For retailers who require customisation, Tilroy provides them with a model that solves operational issues without affecting other customers.

For instance, bookstores handle large inventories but may not have all the items in stock. The biking industry prioritises maintenance and repairs, while the second-hand sector follows specific return policies. Tilroy understands each sector's requirements and provides customised solutions.

New software versions are released every two weeks to respond rapidly to customer needs and market changes, guaranteeing the solution remains cutting-edge and highly efficient.

Its effectiveness is reflected when a new opportunity, customer request or requirement arises. The solutions are developed and deployed within a few weeks and are active in stores nationwide overnight. In-depth knowledge of sector-specific elements through close customer collaboration contributes to developing and improving the SaaS product, ensuring future benefits.

Innovative products stem from diverse teams. The development teams based in Belgium and Portugal collaborate on the same product. Daily kickoffs ensure flawless planning and progress reviews, all within a highly technical environment built on AWS.

The implementation team works closely with customers and partners, suggesting API extensions to improve the product. The customer success team helps customers by providing first-and second-line support.

Since last year, Tilroy has become a part of AXI, which is a larger group backed by a private equity company, and is ready to grow further internationally.

Tilroy doesn’t just keep pace with retail trends—it sets them. For companies keen on refining their retail operations through an omniconnection approach, Tilroy is the keystroke leading to their success in this new retail era.